AI is making marketers wildly more efficient and helping speed along the creative process by leaps and bounds. Clay leverages AI in his day-to-day by helping him automate more time intensive and tedious tasks, break down data and analysis more efficiently with visual aides, and first drafts for content creation inspiration on an as needed basis.

Smaller travel brands who compete against massive organizations are at a disadvantage. And most have to get incredibly creative to stand out and get noticed. It's not easy to do, but it is definitely possible. Clay helps travel brands identify specific characteristics that make them unique and crafts messaging and positioning concepts to communicate and distribute to build brand awareness to capture demand from market segments with the highest probability of conversion. At the end of the day, travel brands want to acquire new customers efficiently and retain them as a customer for life. Clay can support to help you achieve this.

Much less compared to the cost of hiring a full-time employee and the cost to partner with an agency. Both options should be considered, because it is a big decision on who to work with when building a sustainable brand in the travel industry. Partnering with Clay will afford you (pun intended) the option of flexibility and highly specialized expertise for areas critical to the growth of your DTC channel. Pricing options vary based on specific needs, RE: flexibility. Clay's standard independent contractor agreement starts at 10-hours per week and $80 per hour on a month-to-month basis. Fixed monthly retainers and one-off project based Master Services Agreements are also available. Each agreement will come with a tailored SOW (Scope of Work) and supplemental mutual NDA (Nondisclosure Agreement) for confidentiality.